Introducing SellMate: The Next Generation of AI Shopping Assistants
How real-time function calling and native tool integration turn your customer support chat widget into an automated sales powerhouse.
We are thrilled to officially introduce SellMate, the AI shopping assistant built from the ground up for modern ecommerce brands.
While traditional chatbots rely on brittle keyword matching or static decision trees, SellMate leverages Google Gemini (gemini-2.5-flash) with real-time function calling. This allows our assistant to dynamically interact with your live inventory, check exact stock levels, filter by price range, and even process order status lookups in milliseconds.
Why E-Commerce Needs Intelligent Tool Calling
When a shopper visits your store at 11:47 PM and asks:
“Do you have waterproof trail running shoes under $80 in size 10?”
A generic FAQ chatbot will usually reply with a generic link to your homepage or shipping policy. That friction causes drop-off.
With SellMate, the AI immediately executes an internal tool query directly scoped to your storeId:
{
"tool": "search_products",
"arguments": {
"query": "waterproof trail running shoes",
"maxPrice": 80,
"inStockOnly": true
}
}Within milliseconds, the shopper receives a beautifully formatted recommendation with accurate pricing, exact stock confirmation, and a direct checkout link.
What’s Next?
Our team is actively rolling out advanced analytics, automated lead capture for out-of-stock search queries, and multi-currency auto-detection.
Check out our new Documentation & Integration Guide to get your store connected in under 5 minutes, or explore the Live Interactive Demo.